Theming PayZapp
for the IPL season
The Brief
A visual overhaul of PayZapp for the IPL season for growth and activation campaigns
The goal was twofold: drive growth through the co-branded Jio's Jeeto Dhan Dhana Dhan campaign while simultaneously running in-app initiatives focused on increasing user activation and overall engagement across PayZapp, HDFC Bank's consumer payments app.
The Campaigns
Two growth initiatives designed to drive engagement, transactions, and new user acquisition during IPL.
Jeeto Dhan Dhana Dhan
While watching the IPL match answer cricket trivia questions and win coupons redeemable directly on PayZapp. This was partnered with Jio.
Score & Win
A campaign-specific score metric called 'Runs' powered a competitive leaderboard. Top scorers won prizes. Users earned runs by doing everyday PayZapp activities.
Design Tasks at Hand
Identify all the surfaces that could be revamped and themed within the existing constructs to minimize dev effort with a flavor of IPL and design artifacts to support the ongoing campaigns.
To bring the energy of the IPL season directly into the app, we set out to celebrate the tournament by overhauling key user-facing surfaces. Here is what we ended up designing and implementing to transform the in-app experience.
The Promo Video
A short promo video served as an education piece for users, introducing the season's theming and campaigns. It played once whenever a user engaged with any promotion-based entry point across the app.
The Runs Leaderboard
We created a leaderboard for 'Runs' that lists the top scorers and the user's own ranking ('You' state), along with information about the campaign offers to keep users engaged and motivated.
The Scanner Got a Stadium Vibe
Revamped the scanner screen with delightful animations like fours and sixes which play randomly each time the scan window is opened, bringing a cricket flavor right into the payment flow.
Rebranding to Refer & Score
Referring a friend earns 50 runs (the highest single reward). We revamped the referral section to Refer and Score, making sure the interface oozes a special feeling to capture user attention and drive growth.
Transaction Success
Purely for the delight factor, we revamped the conveniently circular success tick into a bouncing cricket ball that settles into the checkmark. And if the transaction was eligible for runs, an animated bottom sheet slides up right after, celebrating the moment and showing the user exactly how many runs they just scored.
Scored
The Splash Screen
To set the tone from the very second the app is opened, we updated the entry splash screen with a dynamic IPL-themed logo animation. This immediate visual handshake primes the user for the cricket celebration waiting inside.
Spotlight Banners & Bottom Sheets
We created a set of spotlight banners that first teased the campaigns and then, once they went live, turned into entry points for users to start engaging with them. Alongside these, we designed bottom sheets that did the same job — sent out to segmented users to make them aware of the campaigns and nudge them into participating.
Conclusion
What began with the IPL season evolved into a repeatable theming system.
From this project emerged a standardized framework of feature-flagged, themifiable surfaces that could be redeployed for any celebration — Diwali, Holi, Christmas, and beyond — with minimal lift. All it took was preparing assets in the established format and handing them off to developers for a swift deployment. A new campaign could be live just like that.
